SEO stands for Search Engine Optimization. It refers to the process of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more accessible and relevant to search engines and users.

Search engines like Google, Bing, and Yahoo use complex algorithms to determine the relevance and quality of websites and web pages in response to a user’s search query. SEO involves various techniques and strategies to align a website’s content, structure, and technical aspects with these algorithms, improving its chances of appearing higher in search results.

Some common aspects of SEO include:

Keyword research: Identifying relevant keywords and phrases that users are likely to search for when looking for information related to a website’s content.

On-page optimization: Optimizing various elements within a web page, such as title tags, meta descriptions, headings, content, and URL structure, to make them more search engine-friendly and relevant to target keywords.

Off-page optimization: Building high-quality backlinks from other reputable websites, social media promotion, and online marketing activities to improve the website’s authority and visibility.

Technical optimization: Ensuring that the website has a proper site structure, fast page loading speed, mobile-friendliness, and accessibility to search engine crawlers.

User experience (UX): Enhancing the overall user experience on the website by improving navigation, usability, and engagement, as search engines consider user satisfaction as an important ranking factor.

SEO is an ongoing process that requires continuous monitoring, analysis, and adjustment to keep up with search engine algorithm updates and evolving user behaviors. It helps websites attract more organic traffic, increase visibility, and ultimately drive more conversions or achieve their desired goals.